Omicron deprived Milan Fashion Week of a veritable Berlin-style rave thanks to Max Kobosil, the techno artist and Berghain resident behind fledgling fashion line 44 Label Group.
But as he ditched the after-party and the live track, he summoned the same raw, industrial energy with a film that depicts models storming a dark, concrete warehouse toward a new Kobosil track.
“We go beyond clubwear,” Kobosil said of its second outerwear collection, its first to hit the official calendar since launching 44 last year with Italian retailer and entrepreneur Claudio Antonioli. . Indeed, his versions of the puffer jacket, parka and bomber jacket balanced fierceness and finesse, exuding luxury as well as a bold coolness.
The collection captivates with its rugged, futuristic sheen and inventive graphics, many of which were designed by Kobosil. On the one hand, he visited a tool market, selected a variety of screws, arranged them in the shape of a heart, and photographed them.
According to the DJ and producer, his followers react to the storytelling – the more personal, the better. And so he lays bare the fact that he didn’t like school and basically sucked, splattering one of his bad grades on a t-shirt.
But the overall vibe of the collection turns the negative into a positive. Kobosil noted that he played 17 gigs in November, which dropped to five in December and zero in January as Omicron’s global anger grew. So he sought solace in his new fashion sideline, saying, “I do it with the same love and energy as the music.”