PPDS announced the appointment of Alison Maxson as the new Chief Marketing Officer for North America. Maxson is a known and respected part of the AV community, bringing over 17 years of senior-level B2B marketing experience to the North American team.
Based in Orlando and reporting directly to Ron Cottaar, Chief Marketing Officer of PPDS, Maxson will be responsible for strategizing, coordinating and executing all PPDS marketing communications, channels and trade events in North America. Its main objectives include increasing brand and product visibility for its entire range of Philips professional televisions, interactive displays, direct-view LED solutions and digital signage in all key markets, including including hospitality, retail, food and beverage, education, healthcare and corporate.
“I am thrilled to have joined PPDS as the new Senior Marketing Director for North America and I am truly excited about the incredible opportunities ahead of us,” said Maxson. “2021 has been a defining year for the company, with the launch of a new brand identity, the announcements of highly innovative and often revolutionary new products, as well as the entry into new markets. With these existing solutions, supported With an enviable track record for 2022, there’s never been a more exciting time for the company, and I’m thrilled to be a part of it.
In addition to playing a vital role in supporting the growth of some of the world’s largest technology companies, Maxson, like PPDS, is also a strong industry leader and advocate for advancing equality and gender diversity in the workplace. In 2018, Alison co-founded the Orlando Group branch of the AVIXA Women’s Council. In addition to an annual meeting during InfoComm, these local groups provide additional opportunities for female members to meet in person or via video call to learn, coach, network and build lasting relationships with other women in the industry.
“We are thrilled to have Alison on board as we take PPDS and our Philips professional displays to the next level in 2022 and beyond,” said Cottaar. “We had to bide our time to find the right person for this important role, someone with experience who shares the same values as ours. The wait was worth it!”